Advancing conversations to thoughtful dialogue is my aim.
My technique is to break down topics in simple, practical ways for others to connect with them through stories.
Growth strategy (also called growth hacking, growth marketing, demand-generation, acquisition strategy) is one of my areas of expertise. Yet, I cannot talk about growth without talking about brand identity, digital technology, community building, and cross-functional teams. Often I talk about those areas in order to get to growth.
I am also a woman in tech, first-generation immigrant, born in a country that is still in turmoil. I lived in 7+ cities and learned to practice empathy through cultural immersion. I have a unique voice for individuals who grew up in a third culture other than their parents', have defied cultural stereotypes and find their sense of identity and belonging in the combination of their experiences - instead of one.
FEATURED
London, UK
December 2018
RECIPE FOR SUSTAINABLE ONLINE GROWTH
&
BUILDING A DIGITAL CUSTOMER-CENTRIC STRATEGY
Two panel conversations on how strategies are adapting to customer needs and sustaining growth.
In one trailblazing day, B2B Marketing Ignite 2018 brought together the champions of marketing innovation and business growth.
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More than 1200 fired-up marketers attended, with the action taking place at the Business design centre in London.
London, UK
July 2018
HOW TO CREATE CROSS-FUNCTIONAL TEAMS FROM THE BOTTOM-UP
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New York, NY
April 2018
HOW TO BUILD A DIGITAL STRATEGY FOR YOUR ART+TECH
A workshop for emerging artists in art, design and technology.
Hosted by The New Museum's incubator: NEW INC.
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San Francisco, CA
September 2017
The ARF Young Pros provides a place for working professionals age 30 and under in advertising, marketing, media, research, and branding to network, learn, and lead.
Note: I was on the advisory board from 2011-2015 and presented multiple speakers on various events throughout those years.
New York, NY
August 2016
SOCIAL MEDIA AMBASSADOR PROGRAM FOR YOUNG PROS
Introduction to social media ambassador program I helped build for the ARF Young Professional members.
Online
September 2018
THIS IS WHERE I BELONG
A story of personal struggles to speak up and being swayed by other people’s opinions, and the journey of discovering her own path.
